The Myth of the Recycled Flag:
Why 'Green' Polyester is Still Grey

Better Flags introduces a new standard in the flag industry as the world’s first brand offering a 100% sustainable flag assortment. By combining high-quality design with innovative textile technology, Better Flags tackles one of the industry’s most overlooked problems: microplastic pollution caused by traditional polyester flags.

Conventional flags shed microplastics during use and after disposal, contributing significantly to environmental pollution. Better Flags solves this by using advanced biodegradable polyester technology, allowing flags to break down naturally at the end of their lifecycle without leaving harmful plastic residues behind.

Founded by sustainability entrepreneur Niek van der Kuijl, Better Flags was created to eliminate greenwashing in the flag market. Instead of offering a limited “eco” line, the brand ensures that every flag produced meets the same high sustainability standard, making responsible choices simple for businesses, governments, and consumers.

Better Flags is available through selected partners in the Netherlands and internationally, and collaborates with like-minded organizations to accelerate the transition toward circular and environmentally responsible textile solutions. As a member of 1% for the Planet, Better Flags actively contributes to environmental initiatives worldwide.

See full article here: https://www.vaarmarkt.nl/better-flags-lanceert-als-eerste-vlaggenmerk-ter-wereld-met-volledig-duurzaam-assortiment/